Facebook to Dial Back Promotion of Political Groups on Platform.

Republished from Axios. Note: the article was cropped short due to irrelevant speculation that does not meet Pillar guidelines.

Facebook CEO Mark Zuckerberg on Wednesday said the company will dial back on pushing political groups and content to users.

Why it matters: Facebook is hoping to dim intense political pressure from conservatives and liberals by backing away from arguments it’s long made that political speech is vital to free expression.

Details: On a call to investors, Zuckerberg said that the company will stop providing recommendations for users to join civic and political groups on a long-term basis.

  • The company had done so temporarily leading up to the U.S. election last year. Zuckerberg said Facebook plans to extend this policy globally as well.

  • Facebook also plans to take steps to reduce the amount of political content in the News Feed, although Zuckerberg didn't provide any details about how it plans to do so.

  • He said users don't want politics and fighting to take over their experience on the app.

What he's saying: "There has been a trend across society that a lot of things have become politicized and politics have had a way of creeping into everything," Zuckerberg said. "A lot of the feedback we see from our community is that people don't want that in their experience."

  • "We have to balance this carefully because we do have deep commitment to free expression," he added. "If people want to discuss [politics] or join those groups, they should be able to do that. But we are not serving community well to be recommending that content right now."

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